Conference Proceedings

Fifth International Conference On Advances in Economics, Management and Social Study - EMS 2016

Environmental technological innovation and market demand: is market orientation a missing link?

Author(s) : MUHAMMAD FAKHRUL YUSUF, HASBULLAH ASHARI, MOHD RIZAL RAZALLI , RASHIDAH RAMLE

Abstract

Environmental technological innovation has becoming an important step towards sustainable development for emerging country like Malaysia, and market demand is an important determinant of environmental technological innovation. However, stakeholders have neglected demandbased perspective, while designing policies centered on technological (supply) side view. Extant research also constructs a direct mechanism for the market demand–ecoinnovation link. The research reported here, however, provides and investigates an indirect market demand-environmental technological innovation argument where market orientation is a mediator. The current study is motivated to produce this conceptual model for the benefit of policy makers and industry alike.

Conference Title : Fifth International Conference On Advances in Economics, Management and Social Study - EMS 2016
Conference Date(s) : 12-13 March,2016
Place : G Tower Hotel, Kuala Lumpur, Malaysia
No fo Author(s) : 1
DOI : 10.15224/978-1-63248-089-7-31
Page(s) : 1 - 5
Electronic ISBN : 978-1-63248-089-7
Views : 668   |   Download(s) : 137