Second International Conference on Advances in Social Science, Economics and Management Study - SEM 2014
Author(s) : ANNE MARIE WARREN , NOOR ISMAWATI JAAFAR , SULAIMAN AININ
The evolution of a networked social movement, organized largely around digital tools and social media platforms, is reshaping civic engagement not only in the case of large-scale civic and political uprisings, but also in the context of daily engagement with personal and public matters. This study examined the factors that influence online civic engagement behavior. In addition, it also analysed the impact of civic engagement in social media on virtual social skills. Empirical data were collected via a survey questionnaire whereby a total of 619 responses were analysed using Sructural Equation Modeling. It was found that reputation and trust influences online civic engagements and online civic engagement in turn d has a predictive power on virtual social skills.