Conference Proceedings

Second International Conference on Advances in Social Science, Economics and Management Study - SEM 2014

Investigating Young Adults’ Online Engagement and Self-Esteem

Author(s) : MARDIANA SAID , NOOR ISMAWATI JAAFAR   , SULAIMAN AININ   

Abstract

The aim of this study is to examine the relationship between Computer Mediated Communication (CMC) competency and online engagement and the impact of online engagement on young adults’ self-esteem. Data were collected using questionnaires among university students. There were 404 respondents consisting of undergraduate and postgraduate students. The study found that motivation and knowledge have positive relationships with online engagement but self-efficacy has no relationship with online engagement. The influence of gender on the relationship between online engagement and self- esteem was analyzed. The result indicated that online engagement has no impact on young adults’ self-esteem and the relationship between online engagement and self-esteem was not moderated by gender. These findings provided an understanding of the factors, which influence young adults’ online engagement and the subsequent effect on their self-esteem.

Conference Title : Second International Conference on Advances in Social Science, Economics and Management Study - SEM 2014
Conference Date(s) : 16 - 17 November, 2014
Place : University of Birmingham, UK
No fo Author(s) : 3
DOI : 10.15224/978-1-63248-052-1-79
Page(s) : 47 - 51
Electronic ISBN : 978-1-63248-052-1
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