Conference Proceedings

Abstract

This study presents the characteristics influencing purchase intention for Location-based Services (LBS) in South Korea. A research model was developed based on the Technology Acceptance Model (TAM) applied to LBS user in South Korea to identify the LBS purchase intention factors and TAM perspectives. Appropriate measures were developed and tested on 220 LBS users in South Korea. The results were examined to identify significant factors affecting LBS technology acceptance intention. The results indicate that LBS users are more likely to adopt LBS that include location awareness, ubiquity, reputation, trust, and entertainment. In addition, attitude was found to play a significant positive role, as was the user’s purchase intention.