Conference Proceedings

International Conference on Future Trends In Learning, Education and Teaching Methodologies - FTLETM 2014

E-Banking And Its Overview

Author(s) : VISHESH SRIVASTAV

Abstract

Financial liberalization and technology revolution have allowed the developments of new and more efficient delivery and processing channels as well as more innovative products and services in banking industry. Banking institutions are facing competition not only from each other but also from non-bank financial intermediaries as well as from alternative sources of financing. Another strategic challenge facing banking institutions today is the growing and changing needs and expectations of consumers in tandem with increased education levels and growing wealth. Consumers are becoming increasingly discerning and have become more involved in their financial decisions. This paper investigates the factors which are affecting the acceptance of e-banking services among the customers and also indicates level of concern regarding security and privacy issues in Indian context. The finding depicts many factors like security and privacy and awareness level increased the acceptance of e-banking services among Indian customers. The finding shows that if banks provide them necessary guidance and ensure safety of their accounts, customers are willing to adopt e-banking.

Conference Title : International Conference on Future Trends In Learning, Education and Teaching Methodologies - FTLETM 2014
Conference Date(s) : 04 - 05 May, 2014
Place : Hotel Lebua at State Tower, Bangkok
No fo Author(s) : 1
DOI : 10.15224/978-1-63248-017-0-20
Page(s) : 36 - 39
Electronic ISBN : 978-1-63248-017-0
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