Conference Proceedings

International Conference on Advances in Computer, Electronics and Electrical Engineering - CEEE 2013

A Novel Approach for Dynamic Classification in CRM using Fuzzy Logic

Author(s) : EKTA PATEL    , FALGUNI SONI  , KHUSHBU TAPIAWALA  , RUTVIJ JHAVERI   , SHABNOOR SHAIKH

Abstract

Customer Relationship Management (CRM) analyzes, classifies, examines and manages customer\'s needs according to their interest. In this paper, we propose an algorithm for grouping customers using fuzzy logic. The term fuzzy means not clear or blurred and fuzzy logic means representing variation or imprecision in logic. We use fuzzy logic, and not other mining and statistical methods, to dynamically classify the customers. As a result, we dynamically classify customers into more than one groups at the same time. The algorithm calculates the customer\'s chance of belonging to a particular group on the basis of probabilities without using any prior information. Fixed number of groups is not given as input because groups are dynamically generated according to the requirement.

Conference Title : International Conference on Advances in Computer, Electronics and Electrical Engineering - CEEE 2013
Conference Date(s) : April 27-28, 2013
Place : Hotel Vits, Mumbai, India
No fo Author(s) : 5
DOI : 10.15224/978-981-07-6260-5-24
Page(s) : 111 - 115
Electronic ISBN : 978-981-07-6260-5
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