Ninth International Conference on Advances in Social Science, Management and Human Behaviour - SMHB 2019
Author(s) : AREE NAIPINIT, BUTSAKORN PANGPRASERT, PATTARAWADEE PERMWANICHAGUN
The aim of the research is to explore influential critical success factors for Corporate Sustainability Performance of Social Enterprise (SE) Entrepreneurs. The Corporate Sustainability Performance of Entrepreneurs (CSPE) is a business operation concept of entrepreneurs to create balance in three dimensions, namely economic (profit), social (people), and environmental (planet) aspects according to the triple bottom line (TBL). CSPE is consistent with the business model of SE that using the profits with primarily aims to solve problems and develop society, community, and environment together. The investor in present currently has a tendency to invest in SE more. In addition, the CSPE framework on SE investigates the following three dimensions of critical success factors aspects: (1) Entrepreneurs: Business Planning Skills, Entrepreneurship Orientation, Leadership, and Networking; (2) Organizational: Innovative Financing, Triple Bottom Line Planning, Marketing Capabilities, Community Engagement, Human Capital, Organizational Culture, and Frugal Innovation; and (3) Institution: Government Support, and Sufficiency Economy (A Philosophy conceived and developed by His Majesty King Bhumibol Adulyadej of Thailand). These have been applied to test all the variables manipulating the CSP on SE. The conceptual framework has been merged with General System Theory and with Traits Theory of Leadership which serves as a basis to conserve and cumulate CSPE on SE. As a result, the conceptual framework could be a benefit to the SE entrepreneurs to explore and develop a successful action sustainable plan and to the government and related agencies to appropriately support the corporate sustainability performance policy approach for SE entrepreneurs.