Eighth International Conference on Advances in Social Science, Economics and Management Study SEM
Author(s) : PHUSIT WONGLORSAICHON, PICHET NAMPULSUKSAN
Digital era has changed the behaviours of the customers and consequently affect how the companies do business and perform. To maintain performance, firms must adapt and transform to cope with changing environments. By using dynamic capabilities approach, this study aims to develop a framework to investigate the role of emerging organizational capabilities on firm performance in digital era. The framework covers 4 subconstructs of emerging organizational capabilities : digital leadership, agility and responsiveness, customer experience management and personalization, and digital innovation. This study also examine the relationship between organizational capabilities and performance in digital context with indystry type has a moderating factor. Finally, we conclude our managerial implications of this framework.