Conference Proceedings

International Conference on Advances In Social Science, Management and Human Behaviour - SMHB 2013

The Importance of Market Research and its Application on the Slovak Mobile Operator Market

Author(s) : ANNA KRIZANOVA, GABRIELA MASAROVA, JURAJ KOLENCÍK

Abstract

The paper deals with the necessity to acquire new information about the requirements and needs of customers on the market. The basic tool to collect information about market is marketing research, which is dealt from the theoretical aspects in the first part of this paper. In the second part, we applied marketing research on the mobile operators market. The aim of this paper is to provide information obtained from marketing research, customer preferences, focused on services provided by mobile operators, performed on the market of mobile and data services in the Žilina region.

Conference Title : International Conference on Advances In Social Science, Management and Human Behaviour - SMHB 2013
Conference Date(s) : October 12-13, 2013
Place : Hotel Novotel Zurich West, Zurich, Switzerland
No fo Author(s) : 3
DOI : 10.15224/978-981-07-7965-8-79
Page(s) : 85 - 89
Electronic ISBN : 978-981-07-7965-8
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