Conference Proceedings

5th International E- conference on Engineering, Technology and Management - ICETM 2021

Women Behavior towards Purchasing of Makeup Products: A Study of Bangalore, India

Author(s) : GENEDI MAHESH CHOWDARY, UMESH CHANDRA

Abstract

The cosmetic industry in India is growing and makeup products are important components of the cosmetic industry. A cosmopolitan city like Bangalore gives a clearer picture of consumer preference in the industry. About 100 Makeup products consumers are served to understand their interest. Advertisements and celebrity endorsements are key in this market. The peer group is one of the biggest influencers on the choice of woman's makeup. The majority of women spend a good amount on makeup products and they are willing to pay a premium for a product with natural ingredients. As people are getting more aware of organic science and prefer to use organic products organizations should focus on organic products and come up with new chemical-free and eco-friendly products..

Conference Title : 5th International E- conference on Engineering, Technology and Management - ICETM 2021
Conference Date(s) : 25 April, 2021
Place : Online (Via Video Conference)
No fo Author(s) : 2
DOI : 10.15224/ 978-1-63248-192-4-07
Page(s) : 25-31
Electronic ISBN : 978-1-63248-192-4
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