Conference Proceedings

Tenth International Conference On Advances In Economics, Social Science And Human Behaviour Study - ESSHBS 2020

A Case Study with respect to Development of North East India as a Prospective International Ayurvedic Medical Treatment Destination to Bridge Between North- East India & Association of South East Asian Nations (ASEAN)

Author(s) : Pradipta Mukhopadhyay

Abstract

In the present day tourism has become a significant economic force in creating varied avenues in the sectors like transport, communication, food and allied services etc to attract investment in this sector and world Tourism organization (WTO) has forcasted that by 2020 tourism will be the largest industry in the world . North East India , comprising of eight states of the country includes people of different ethnic origin living together synthesising different ethnic and cultural entity for a tourist to cherish as a treasure. The rich natural beauty , exotic flora and fauna , serve as invaluable resources for the development of tourism in all the states of the region . In this age of globalization , people have begun to travel to make use of a wide variety of alternatives that bring satisfaction and healthy living . Travelling is no longer confined only to leisure and recreational activities but people have started exploring new avenues for better medical care at an affordable rate . Today Medical Tourism is a growing phenomenon and with increasing requirement for health care at effective cost this category has become one of the prime focus areas for many governments and countries . Medical Tourism refers to people travelling from one country to another to avail medical care in a cost effective method in comparison to what is available locally . This helps a country boost not just its health care sector but also its tourism sector . Ayurveda the traditional Indian medicine , remains the most ancient yet living traditions and are also found mentioned even in the Vedas and other ancient scriptures. In this paper we will discuss how medical tourism can be developed in North East India , with a special reference to development of Ayurvedic Treatment in North East India which can go on to help in overall development of the region .

Conference Title : Tenth International Conference On Advances In Economics, Social Science And Human Behaviour Study - ESSHBS 2020
Conference Date(s) : 14-15, March 2020
Place : Hotel Lebua at State Tower,Bangkok, Thailand
No fo Author(s) : 1
DOI : 10.15224/978-1-63248-187-0-08
Page(s) : 48-54
Electronic ISBN : 978-1-63248-187-0
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