Conference Proceedings

Ninth International Conference on Advances in Social Science, Management and Human Behaviour - SMHB 2019

The Effects of Country Image on Service Quality: A Case of 5G Network Introduction in Thailand

Author(s) : SANPET PANUSBORDEE, SUPA PANUSBORDEE

Abstract

The purposes of this research were to measure and compare the service quality perceptions of three potentially 5G network providers of the country from the U.S., South Korea, and China. Four hundred and thirty eight questionnaires were answered by perspective end-users in Bangkok. Statistical instruments such as mean, standard deviation, t-test, and One- Way-ANOVA with the significant level at 0.05 were selected to complete the process of data analysis. The results revealed that the highest service quality ranking was the 5G network providers from the U.S., South Korea, and China respectively. In hypothesis test, the average service quality of the U.S. was significantly higher than those of China. In addition, the study found that the service quality of network providers between developed countries (the U.S., and South Korea) and developing country (China) in this case were significantly different as well

Conference Title : Ninth International Conference on Advances in Social Science, Management and Human Behaviour - SMHB 2019
Conference Date(s) : 14-15 September, 2019
Place : Hotel Lebua at State Tower,Bangkok, Thailand
No fo Author(s) : 2
DOI : 10.15224/978-1-63248-179-5-08
Page(s) : 49-53
Electronic ISBN : 978-1-63248-179-5
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